Funnels can be complicated … actually made complex, so complex that many people quit before they launch their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Vs. Gumroad
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the right structure to transform cold traffic into consumers …
Pretty cool concept, right?Samcart Vs. Gumroad
Well, it absolutely caught on since Samcart is able to charge exceptionally high rates for this promise:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the rate.
In fact, utilizing Cartflows and your preferred WordPress page builder (and even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Samcart Vs. Gumroad
A typical method to do this is what’s known as the “AIDA” model:
Samcart Vs. Gumroad
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its capability to eliminate their pain or accomplish their preferred condition
Action: provide the opportunity to purchase
Most sales funnels extend these steps throughout multiple pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly carry out each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More information on each concept below (in addition to a link to download the whole funnel!).
Get the entire funnel for free????
The free One Page Funnel has ended … However make sure you register, due to the fact that I have huge plans for funnel builders in the works soon!Samcart Vs. Gumroad
This simple (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there are enough bad marketers out there already.
Be specific with your headings – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.Samcart Vs. Gumroad
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be real. That’s where the next element is available in.
3. Consumer Reviews in 2019 and beyond … Consumers are doubtful. Social evidence is the best mental weapon we need to convince people.
There is a lot information out there that it is exceptionally difficult to understand which to trust.Samcart Vs. Gumroad
Social proof provides us an easy escape … if thousands of people have already trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Vibrant Assurance
If they have actually made it this far, it indicates they’re practically ready to purchase. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid item guarantee is everything about.Samcart Vs. Gumroad
Testimonials have actually revealed that your product has worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item assurance.
There are a number of effective formats for service warranties:
30+ day cash back 110% cash back guarantee.
Your client wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is simple, but so important.
You require in fact to request their money and take it!
Here’s where your checkout type comes in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not require.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you a summary of existing finest practices. I hope you enjoyed it. Additionally, it is essential to eliminate the concept that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!