Funnels can be complicated … actually made complex, so complex that most people give up prior to they introduce their first genuine project. What if you could simplify this and put a sales funnel on a single page? Samcart Vs Easy Digital Downloads
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single websites with the best structure to transform cold traffic into consumers …
Pretty cool concept, right?Samcart Vs Easy Digital Downloads
Well, it absolutely caught on due to the fact that Samcart has the ability to charge exceptionally high costs for this pledge:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the rate.
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even just Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Samcart Vs Easy Digital Downloads
A typical method to do this is what’s known as the “AIDA” model:
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In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its ability to remove their pain or accomplish their preferred condition
Action: provide the chance to buy
A lot of sales funnels extend these actions across multiple pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly execute each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More details on each concept below (along with a link to download the entire funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has ended … However make sure you sign up, since I have big prepare for funnel home builders in the works soon!Samcart Vs Easy Digital Downloads
This basic (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each part.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there suffice bad marketers out there currently.
Be specific with your headings – don’t just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.Samcart Vs Easy Digital Downloads
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next element is available in.
3. Customer Reviews in 2019 and beyond … Clients are hesitant. Social proof is the best mental weapon we need to encourage individuals.
There is a lot details out there that it is incredibly hard to understand which to trust.Samcart Vs Easy Digital Downloads
Social evidence gives us a simple way out … if countless people have already trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Assurance
If they have actually made it this far, it indicates they’re nearly all set to buy. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.Samcart Vs Easy Digital Downloads
Testimonials have shown that your product has worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product assurance.
There are a number of effective formats for guarantees:
30+ day refund 110% cash back assurance.
Your client wishes to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is simple, but so important.
You require really to request for their cash and take it!
Here’s where your checkout kind can be found in.
The primary goal of this action is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Do not want to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you a summary of current best practices. I hope you enjoyed it. In addition, it is essential to dispel the idea that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!