Funnels can be made complex … actually made complex, so complex that many people give up prior to they release their very first genuine project. What if you could streamline this and put a sales funnel on a single page? Samcart User Roles
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single web page with the best structure to transform cold traffic into customers …
Pretty cool idea, right?Samcart User Roles
Well, it absolutely caught on due to the fact that Samcart is able to charge exceptionally high rates for this promise:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.
In fact, using Cartflows and your preferred WordPress page contractor (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Samcart User Roles
A typical way to do this is what’s known as the “AIDA” design:
Samcart User Roles
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its capability to remove their discomfort or accomplish their preferred condition
Action: provide the chance to buy
The majority of sales funnels extend these steps throughout several pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More details on each idea listed below (in addition to a link to download the whole funnel!).
Get the whole funnel totally free????
The free One Page Funnel has ended … But make sure you register, because I have huge plans for funnel contractors in the works quickly!Samcart User Roles
This easy (but effective) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each element.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there suffice crappy online marketers out there already.
Be specific with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Samcart User Roles
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next component comes in.
3. Consumer Reviews in 2019 and beyond … Consumers are hesitant. Social proof is the very best psychological weapon we need to encourage people.
There is a lot details out there that it is extremely hard to understand which to trust.Samcart User Roles
Social evidence provides us an easy way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Warranty
If they’ve made it this far, it means they’re almost ready to buy. Now you simply need that last small touch to make them buy …
And that’s what a rock-solid item assurance is everything about.Samcart User Roles
Reviews have revealed that your product has actually worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product guarantee.
There are numerous effective formats for warranties:
30+ day money back 110% refund assurance.
Your consumer wishes to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is basic, but so crucial.
You need really to request their cash and take it!
Here’s where your checkout type is available in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Do not want to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide offered you an introduction of current finest practices. I hope you enjoyed it. Additionally, it is very important to eliminate the idea that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!