Funnels can be made complex … truly made complex, so complicated that most people quit prior to they release their first genuine project. What if you could streamline this and put a sales funnel on a single page? Samcart Upsells
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right?Samcart Upsells
Well, it absolutely caught on because Samcart has the ability to charge extremely high prices for this pledge:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the cost.
In fact, using Cartflows and your favorite WordPress page contractor (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Samcart Upsells
A typical way to do this is what’s called the “AIDA” design:
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its capability to eliminate their pain or accomplish their preferred condition
Action: provide the opportunity to purchase
Most sales funnels extend these steps across numerous pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More information on each concept listed below (in addition to a link to download the entire funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has actually expired … However ensure you sign up, because I have huge plans for funnel contractors in the works quickly!Samcart Upsells
This simple (but effective) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each component.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there are enough crappy online marketers out there already.
Specify with your headings – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.Samcart Upsells
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be real. That’s where the next component is available in.
3. Customer Reviews in 2019 and beyond … Clients are hesitant. Social proof is the very best mental weapon we need to persuade people.
There is a lot details out there that it is extremely challenging to know which to trust.Samcart Upsells
Social evidence provides us a simple way out … if countless people have currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Warranty
If they have actually made it this far, it suggests they’re practically prepared to buy. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid item warranty is all about.Samcart Upsells
Reviews have actually shown that your product has actually worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product assurance.
There are several successful formats for guarantees:
30+ day refund 110% cash back guarantee.
Your customer wishes to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is easy, however so essential.
You require really to ask for their cash and take it!
Here’s where your checkout kind can be found in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not need.
Do not want to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide provided you an overview of current finest practices. I hope you enjoyed it. Additionally, it is very important to eliminate the concept that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!