Funnels can be made complex … truly complicated, so complex that the majority of people quit before they introduce their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Upsell
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the right structure to transform cold traffic into customers …
Pretty cool concept, right?Samcart Upsell
Well, it definitely caught on because Samcart is able to charge incredibly high costs for this guarantee:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Samcart Upsell
A typical method to do this is what’s referred to as the “AIDA” design:
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its capability to remove their discomfort or accomplish their preferred condition
Action: give them the opportunity to buy
A lot of sales funnels extend these steps throughout several pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly perform each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More information on each concept below (along with a link to download the entire funnel!).
Get the whole funnel free of charge????
The complimentary One Page Funnel has actually ended … However ensure you register, because I have big plans for funnel home builders in the works soon!Samcart Upsell
This simple (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each component.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.Samcart Upsell
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next component is available in.
3. Customer Reviews in 2019 and beyond … Clients are skeptical. Social evidence is the best psychological weapon we have to convince individuals.
There is so much info out there that it is incredibly tough to know which to trust.Samcart Upsell
Social evidence provides us an easy way out … if countless people have currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Vibrant Warranty
If they have actually made it this far, it suggests they’re nearly all set to buy. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid product assurance is everything about.Samcart Upsell
Reviews have shown that your item has worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product guarantee.
There are several successful formats for warranties:
30+ day money back 110% cash back guarantee.
Your consumer wishes to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is easy, but so crucial.
You require actually to ask for their money and take it!
Here’s where your checkout kind is available in.
The main objective of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Do not wish to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you a summary of current best practices. I hope you enjoyed it. Additionally, it is essential to dispel the idea that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!