Funnels can be complicated … actually complicated, so complicated that most people quit prior to they launch their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Samcart Trial
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single websites with the best structure to convert cold traffic into consumers …
Pretty cool idea, right?Samcart Trial
Well, it definitely caught on because Samcart is able to charge extremely high prices for this guarantee:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.
In fact, using Cartflows and your preferred WordPress page home builder (and even just Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Samcart Trial
A typical method to do this is what’s referred to as the “AIDA” model:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your item and its ability to eliminate their discomfort or accomplish their preferred condition
Action: give them the chance to purchase
Most sales funnels extend these steps throughout numerous pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly carry out each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More information on each concept listed below (as well as a link to download the whole funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has ended … But make sure you register, because I have huge plans for funnel home builders in the works soon!Samcart Trial
This easy (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each part.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there suffice crappy marketers out there currently.
Specify with your headlines – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.Samcart Trial
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be real. That’s where the next component can be found in.
3. Customer Reviews in 2019 and beyond … Consumers are doubtful. Social evidence is the best psychological weapon we have to convince people.
There is a lot details out there that it is exceptionally tough to know which to trust.Samcart Trial
Social proof provides us a simple way out … if countless people have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Warranty
If they have actually made it this far, it indicates they’re almost all set to buy. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid product warranty is all about.Samcart Trial
Reviews have actually shown that your item has worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item guarantee.
There are a number of successful formats for warranties:
30+ day money back 110% refund guarantee.
Your customer wishes to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is basic, however so crucial.
You require actually to request their cash and take it!
Here’s where your checkout form is available in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Do not wish to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you a summary of existing best practices. I hope you enjoyed it. Additionally, it’s important to eliminate the concept that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!