Funnels can be complicated … actually complicated, so complicated that many people quit before they introduce their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Translate
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right?Samcart Translate
Well, it absolutely caught on because Samcart is able to charge incredibly high prices for this guarantee:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the price.
In fact, utilizing Cartflows and your preferred WordPress page home builder (or perhaps simply Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Samcart Translate
A typical way to do this is what’s referred to as the “AIDA” design:
Samcart Translate
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its ability to remove their pain or achieve their wanted condition
Action: provide the opportunity to purchase
Many sales funnels extend these steps across multiple pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More information on each concept below (in addition to a link to download the entire funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has ended … However make certain you register, because I have huge plans for funnel builders in the works soon!Samcart Translate
This basic (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each element.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
Some suggestions:
1.Never lie … seriously – there suffice bad marketers out there currently.
Specify with your headings – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.Samcart Translate
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be real. That’s where the next part comes in.
3. Customer Reviews in 2019 and beyond … Customers are doubtful. Social proof is the very best mental weapon we need to encourage people.
There is a lot details out there that it is exceptionally tough to know which to trust.Samcart Translate
Social proof offers us a simple way out … if countless individuals have currently trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Bold Assurance
If they have actually made it this far, it indicates they’re nearly all set to buy. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid item assurance is all about.Samcart Translate
Reviews have actually revealed that your product has actually worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product guarantee.
There are several effective formats for guarantees:
30+ day refund 110% refund assurance.
Your customer wants to be assured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is easy, however so essential.
You require actually to request for their cash and take it!
Here’s where your checkout form is available in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Do not want to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you a summary of present finest practices. I hope you enjoyed it. In addition, it is essential to dispel the concept that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!