Funnels can be complicated … actually complicated, so complicated that the majority of people quit before they launch their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Training
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single web page with the best structure to convert cold traffic into clients …
Pretty cool concept, right?Samcart Training
Well, it definitely caught on because Samcart is able to charge very high costs for this pledge:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the rate.
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Samcart Training
A common method to do this is what’s referred to as the “AIDA” design:
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its capability to remove their pain or achieve their desired condition
Action: give them the chance to purchase
Many sales funnels extend these actions throughout numerous pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly carry out each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More information on each concept below (as well as a link to download the whole funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has ended … But make certain you sign up, due to the fact that I have big plans for funnel builders in the works soon!Samcart Training
This easy (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there suffice crappy marketers out there currently.
Be specific with your headlines – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.Samcart Training
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next part comes in.
3. Consumer Testimonials in 2019 and beyond … Clients are hesitant. Social evidence is the very best psychological weapon we need to persuade people.
There is a lot details out there that it is exceptionally hard to know which to trust.Samcart Training
Social proof provides us a simple escape … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Assurance
If they’ve made it this far, it indicates they’re practically ready to purchase. Now you just require that last small touch to make them buy …
And that’s what a rock-solid item assurance is all about.Samcart Training
Testimonials have revealed that your product has actually worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item warranty.
There are numerous successful formats for service warranties:
30+ day cash back 110% refund assurance.
Your consumer wishes to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is basic, but so important.
You require in fact to request their cash and take it!
Here’s where your checkout kind comes in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not require.
Do not want to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial gave you a summary of current finest practices. I hope you enjoyed it. Additionally, it is essential to dispel the idea that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!