Funnels can be complicated … really made complex, so complicated that most people quit before they introduce their very first real project. What if you could streamline this and put a sales funnel on a single page? Samcart Track Abandon Cart
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right?Samcart Track Abandon Cart
Well, it certainly caught on due to the fact that Samcart is able to charge very high rates for this guarantee:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.
In fact, using Cartflows and your favorite WordPress page builder (or even just Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Samcart Track Abandon Cart
A common way to do this is what’s known as the “AIDA” model:
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In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its ability to eliminate their discomfort or accomplish their preferred condition
Action: provide the opportunity to purchase
A lot of sales funnels extend these steps throughout multiple pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More information on each principle below (as well as a link to download the entire funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has expired … But make sure you sign up, due to the fact that I have huge prepare for funnel contractors in the works quickly!Samcart Track Abandon Cart
This basic (however efficient) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the remainder of the page.
Some ideas:
Never ever lie … seriously – there suffice bad marketers out there already.
Be specific with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.Samcart Track Abandon Cart
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be real. That’s where the next element comes in.
3. Customer Testimonials in 2019 and beyond … Consumers are doubtful. Social proof is the very best mental weapon we need to persuade individuals.
There is a lot details out there that it is extremely tough to understand which to trust.Samcart Track Abandon Cart
Social proof offers us a simple way out … if thousands of people have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Vibrant Warranty
If they’ve made it this far, it indicates they’re almost prepared to buy. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid product warranty is all about.Samcart Track Abandon Cart
Reviews have shown that your product has worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product warranty.
There are several successful formats for warranties:
30+ day money back 110% cash back assurance.
Your consumer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is simple, however so essential.
You require really to request their cash and take it!
Here’s where your checkout form can be found in.
The main goal of this action is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not want to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you an overview of existing best practices. I hope you enjoyed it. Additionally, it’s important to eliminate the idea that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!