Funnels can be made complex … truly complicated, so complex that most people give up prior to they release their first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart To Zoom
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the best structure to convert cold traffic into customers …
Pretty cool concept, right?Samcart To Zoom
Well, it absolutely caught on due to the fact that Samcart has the ability to charge exceptionally high rates for this guarantee:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the price.
In fact, using Cartflows and your preferred WordPress page builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Samcart To Zoom
A common way to do this is what’s referred to as the “AIDA” model:
Samcart To Zoom
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its ability to remove their discomfort or attain their wanted condition
Action: provide the chance to purchase
Most sales funnels extend these actions across numerous pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly perform each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each idea below (in addition to a link to download the whole funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has actually expired … However ensure you sign up, because I have huge plans for funnel contractors in the works soon!Samcart To Zoom
This simple (but effective) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each element.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there suffice crappy online marketers out there currently.
Be specific with your headings – do not simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.Samcart To Zoom
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be true. That’s where the next part can be found in.
3. Consumer Testimonials in 2019 and beyond … Consumers are skeptical. Social evidence is the very best mental weapon we need to convince individuals.
There is a lot info out there that it is exceptionally challenging to understand which to trust.Samcart To Zoom
Social proof provides us an easy escape … if countless people have actually already trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Guarantee
If they’ve made it this far, it suggests they’re nearly prepared to buy. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid item guarantee is everything about.Samcart To Zoom
Reviews have shown that your item has worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product guarantee.
There are numerous successful formats for warranties:
30+ day refund 110% cash back assurance.
Your customer wishes to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is basic, however so crucial.
You need really to request their money and take it!
Here’s where your checkout type is available in.
The main goal of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not require.
Do not want to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you a summary of present finest practices. I hope you enjoyed it. Additionally, it is necessary to resolve the idea that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!