Funnels can be complicated … really made complex, so complicated that most people quit prior to they release their first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart The Embodied Year The Resilientbody
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the right structure to transform cold traffic into clients …
Pretty cool idea, right?Samcart The Embodied Year The Resilientbody
Well, it definitely caught on since Samcart has the ability to charge incredibly high prices for this pledge:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the rate.
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Samcart The Embodied Year The Resilientbody
A common method to do this is what’s known as the “AIDA” design:
Samcart The Embodied Year The Resilientbody
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its ability to eliminate their pain or attain their wanted condition
Action: give them the opportunity to buy
Many sales funnels extend these steps across multiple pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly execute each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each concept below (as well as a link to download the whole funnel!).
Get the whole funnel totally free????
The free One Page Funnel has expired … But make certain you sign up, since I have huge plans for funnel builders in the works quickly!Samcart The Embodied Year The Resilientbody
This basic (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there are enough lousy marketers out there currently.
Specify with your headings – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.Samcart The Embodied Year The Resilientbody
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be true. That’s where the next component is available in.
3. Client Reviews in 2019 and beyond … Clients are skeptical. Social evidence is the best mental weapon we have to persuade individuals.
There is so much information out there that it is exceptionally challenging to know which to trust.Samcart The Embodied Year The Resilientbody
Social evidence provides us a simple escape … if thousands of individuals have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Assurance
If they’ve made it this far, it means they’re nearly prepared to purchase. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid item assurance is everything about.Samcart The Embodied Year The Resilientbody
Testimonials have actually shown that your product has worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item guarantee.
There are numerous successful formats for service warranties:
30+ day cash back 110% money back guarantee.
Your customer wishes to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is easy, however so important.
You need in fact to request their cash and take it!
Here’s where your checkout type comes in.
The primary objective of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Do not wish to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you an overview of current best practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the idea that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!