Funnels can be made complex … really made complex, so complex that most people quit prior to they release their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Samcart Templts
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single websites with the best structure to transform cold traffic into customers …
Pretty cool concept, right?Samcart Templts
Well, it certainly caught on since Samcart has the ability to charge extremely high costs for this promise:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the rate.
In fact, using Cartflows and your favorite WordPress page builder (or even just Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Samcart Templts
A typical way to do this is what’s called the “AIDA” design:
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its capability to remove their discomfort or attain their desired condition
Action: give them the opportunity to buy
The majority of sales funnels extend these steps across several pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly execute each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each idea listed below (in addition to a link to download the whole funnel!).
Get the whole funnel totally free????
The complimentary One Page Funnel has actually ended … But ensure you register, because I have huge plans for funnel builders in the works soon!Samcart Templts
This easy (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each element.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headlines – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.Samcart Templts
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next component can be found in.
3. Customer Reviews in 2019 and beyond … Consumers are hesitant. Social evidence is the very best psychological weapon we need to encourage people.
There is a lot information out there that it is incredibly tough to know which to trust.Samcart Templts
Social proof gives us an easy way out … if countless people have actually currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Guarantee
If they’ve made it this far, it means they’re nearly prepared to purchase. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid product assurance is all about.Samcart Templts
Testimonials have shown that your item has worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product assurance.
There are several effective formats for warranties:
30+ day money back 110% refund guarantee.
Your client wishes to be assured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is easy, but so crucial.
You need actually to request for their cash and take it!
Here’s where your checkout kind comes in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you an overview of existing finest practices. I hope you enjoyed it. Moreover, it is necessary to dispel the concept that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!