Funnels can be made complex … truly complicated, so complicated that many people give up prior to they launch their very first genuine project. What if you could streamline this and put a sales funnel on a single page? Samcart Templates
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the right structure to convert cold traffic into consumers …
Pretty cool concept, right?Samcart Templates
Well, it absolutely caught on since Samcart has the ability to charge very high prices for this guarantee:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the rate.
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Samcart Templates
A common method to do this is what’s called the “AIDA” model:
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its ability to eliminate their discomfort or attain their desired condition
Action: provide the chance to purchase
Many sales funnels extend these actions across numerous pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly carry out each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each concept below (as well as a link to download the whole funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has expired … But ensure you sign up, due to the fact that I have huge prepare for funnel builders in the works soon!Samcart Templates
This basic (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each component.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.Samcart Templates
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond … Clients are hesitant. Social evidence is the very best psychological weapon we have to convince people.
There is so much information out there that it is extremely tough to understand which to trust.Samcart Templates
Social proof provides us an easy way out … if countless individuals have actually already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Guarantee
If they’ve made it this far, it suggests they’re practically all set to purchase. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid product warranty is all about.Samcart Templates
Testimonials have actually shown that your product has actually worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product guarantee.
There are a number of successful formats for guarantees:
30+ day refund 110% money back guarantee.
Your consumer wants to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is simple, but so crucial.
You require really to ask for their money and take it!
Here’s where your checkout type comes in.
The main objective of this action is making the process as easy as possible for your users.
Do not request 40 information points that you do not require.
Don’t want to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial provided you an overview of present finest practices. I hope you enjoyed it. Furthermore, it is necessary to eliminate the concept that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!