Funnels can be made complex … truly complicated, so complicated that most people give up before they launch their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Samcart Teachable And Zapier
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right?Samcart Teachable And Zapier
Well, it absolutely caught on due to the fact that Samcart is able to charge exceptionally high costs for this promise:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the cost.
In fact, using Cartflows and your preferred WordPress page builder (and even just Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Samcart Teachable And Zapier
A typical method to do this is what’s referred to as the “AIDA” model:
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In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its capability to remove their pain or attain their desired condition
Action: give them the opportunity to purchase
The majority of sales funnels extend these actions across multiple pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More details on each concept below (as well as a link to download the whole funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has ended … However ensure you register, since I have huge prepare for funnel contractors in the works quickly!Samcart Teachable And Zapier
This basic (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each part.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there are enough lousy marketers out there already.
Specify with your headings – do not simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.Samcart Teachable And Zapier
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be true. That’s where the next part can be found in.
3. Consumer Testimonials in 2019 and beyond … Clients are doubtful. Social proof is the best psychological weapon we need to encourage individuals.
There is a lot information out there that it is extremely tough to understand which to trust.Samcart Teachable And Zapier
Social proof gives us an easy escape … if countless people have actually already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Assurance
If they have actually made it this far, it indicates they’re almost all set to purchase. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid item warranty is everything about.Samcart Teachable And Zapier
Testimonials have shown that your item has worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item warranty.
There are several effective formats for service warranties:
30+ day money back 110% refund assurance.
Your client wants to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is basic, but so essential.
You need in fact to request their money and take it!
Here’s where your checkout kind can be found in.
The main goal of this action is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you an introduction of existing finest practices. I hope you enjoyed it. Additionally, it is essential to dispel the idea that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!