Funnels can be complicated … truly made complex, so complex that many people quit before they release their very first genuine project. What if you could streamline this and put a sales funnel on a single page? Samcart Store
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the right structure to transform cold traffic into clients …
Pretty cool concept, right?Samcart Store
Well, it definitely caught on due to the fact that Samcart has the ability to charge very high rates for this pledge:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the price.
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Samcart Store
A typical way to do this is what’s referred to as the “AIDA” model:
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its ability to eliminate their discomfort or achieve their wanted condition
Action: provide the opportunity to buy
A lot of sales funnels extend these steps across multiple pages, processes, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More information on each concept listed below (as well as a link to download the whole funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has actually expired … However make certain you sign up, because I have huge prepare for funnel contractors in the works soon!Samcart Store
This simple (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there are enough bad online marketers out there currently.
Specify with your headings – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.Samcart Store
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next component can be found in.
3. Consumer Reviews in 2019 and beyond … Consumers are skeptical. Social proof is the very best psychological weapon we have to encourage individuals.
There is a lot info out there that it is exceptionally challenging to know which to trust.Samcart Store
Social evidence gives us an easy way out … if countless individuals have actually currently trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Assurance
If they have actually made it this far, it indicates they’re almost all set to buy. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid item warranty is everything about.Samcart Store
Testimonials have revealed that your product has worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item warranty.
There are numerous successful formats for guarantees:
30+ day money back 110% refund warranty.
Your client wants to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is basic, however so crucial.
You need in fact to request for their money and take it!
Here’s where your checkout type comes in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not require.
Do not want to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you a summary of existing finest practices. I hope you enjoyed it. Additionally, it is necessary to resolve the idea that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!