Funnels can be complicated … truly made complex, so complex that most people quit prior to they release their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Squarespace
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the best structure to convert cold traffic into customers …
Pretty cool concept, right?Samcart Squarespace
Well, it definitely caught on due to the fact that Samcart is able to charge very high rates for this guarantee:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the rate.
In fact, using Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Samcart Squarespace
A typical way to do this is what’s called the “AIDA” model:
Samcart Squarespace
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its ability to remove their pain or accomplish their wanted condition
Action: provide the opportunity to buy
A lot of sales funnels extend these actions across several pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly execute each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each principle below (as well as a link to download the whole funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has actually expired … However ensure you sign up, since I have huge prepare for funnel home builders in the works quickly!Samcart Squarespace
This basic (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the rest of the page.
Some suggestions:
Never ever lie … seriously – there are enough bad online marketers out there currently.
Be specific with your headings – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.Samcart Squarespace
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be real. That’s where the next element is available in.
3. Client Reviews in 2019 and beyond … Clients are doubtful. Social evidence is the best psychological weapon we have to persuade individuals.
There is so much info out there that it is incredibly tough to understand which to trust.Samcart Squarespace
Social proof provides us a simple way out … if thousands of people have currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Assurance
If they’ve made it this far, it indicates they’re practically ready to buy. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid product assurance is everything about.Samcart Squarespace
Reviews have shown that your product has worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item assurance.
There are a number of effective formats for warranties:
30+ day money back 110% cash back warranty.
Your consumer wishes to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is simple, but so crucial.
You need actually to request their money and take it!
Here’s where your checkout kind is available in.
The primary objective of this step is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Do not wish to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial gave you a summary of current finest practices. I hope you enjoyed it. Moreover, it is necessary to dispel the idea that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!