Funnels can be made complex … actually complicated, so complicated that many people quit prior to they launch their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Spam
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the right structure to convert cold traffic into consumers …
Pretty cool concept, right?Samcart Spam
Well, it absolutely caught on because Samcart is able to charge incredibly high costs for this guarantee:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the price.
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Samcart Spam
A typical way to do this is what’s referred to as the “AIDA” model:
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its ability to eliminate their pain or attain their desired condition
Action: provide the chance to purchase
Many sales funnels extend these actions across numerous pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly perform each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More details on each concept listed below (as well as a link to download the entire funnel!).
Get the whole funnel totally free????
The free One Page Funnel has ended … However make sure you sign up, since I have big plans for funnel home builders in the works soon!Samcart Spam
This easy (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there suffice crappy marketers out there already.
Be specific with your headings – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.Samcart Spam
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next element can be found in.
3. Consumer Reviews in 2019 and beyond … Customers are doubtful. Social evidence is the very best mental weapon we have to persuade people.
There is a lot details out there that it is incredibly tough to understand which to trust.Samcart Spam
Social evidence provides us an easy way out … if countless individuals have currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Vibrant Guarantee
If they’ve made it this far, it means they’re nearly ready to purchase. Now you simply require that last small touch to make them buy …
And that’s what a rock-solid item guarantee is everything about.Samcart Spam
Reviews have shown that your product has worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item assurance.
There are numerous successful formats for service warranties:
30+ day cash back 110% refund assurance.
Your client wishes to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is easy, but so essential.
You need actually to request their money and take it!
Here’s where your checkout form is available in.
The main objective of this action is making the process as simple as possible for your users.
Do not request 40 information points that you do not need.
Don’t want to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you an introduction of current best practices. I hope you enjoyed it. Additionally, it is necessary to dispel the concept that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!