Funnels can be complicated … really complicated, so complicated that many people quit prior to they release their first real campaign. What if you could streamline this and put a sales funnel on a single page? Samcart + Shopify
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single web page with the best structure to convert cold traffic into clients …
Pretty cool concept, right?Samcart + Shopify
Well, it certainly caught on due to the fact that Samcart has the ability to charge exceptionally high rates for this promise:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the cost.
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Samcart + Shopify
A common method to do this is what’s referred to as the “AIDA” model:
Samcart + Shopify
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its capability to remove their discomfort or attain their desired condition
Action: give them the opportunity to purchase
Many sales funnels extend these steps across several pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More details on each concept below (in addition to a link to download the entire funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has actually ended … However make sure you register, due to the fact that I have big prepare for funnel contractors in the works soon!Samcart + Shopify
This basic (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each part.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there are enough bad online marketers out there currently.
Be specific with your headings – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.Samcart + Shopify
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next component is available in.
3. Client Reviews in 2019 and beyond … Customers are doubtful. Social evidence is the very best psychological weapon we have to convince people.
There is a lot details out there that it is incredibly difficult to know which to trust.Samcart + Shopify
Social proof provides us a simple way out … if thousands of people have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Vibrant Guarantee
If they have actually made it this far, it suggests they’re nearly prepared to purchase. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid item assurance is everything about.Samcart + Shopify
Reviews have revealed that your item has actually worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product guarantee.
There are numerous effective formats for warranties:
30+ day refund 110% money back warranty.
Your consumer wants to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is simple, however so important.
You require in fact to request for their money and take it!
Here’s where your checkout kind comes in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial gave you an introduction of present finest practices. I hope you enjoyed it. Moreover, it’s important to dispel the concept that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!