Funnels can be complicated … truly complicated, so complex that many people quit before they release their first genuine project. What if you could simplify this and put a sales funnel on a single page? Samcart Shipping
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the best structure to transform cold traffic into clients …
Pretty cool idea, right?Samcart Shipping
Well, it certainly caught on since Samcart has the ability to charge extremely high costs for this promise:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the cost.
In fact, utilizing Cartflows and your favorite WordPress page builder (and even just Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Samcart Shipping
A typical method to do this is what’s referred to as the “AIDA” design:
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its capability to eliminate their discomfort or accomplish their wanted condition
Action: give them the opportunity to purchase
Most sales funnels extend these steps across several pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly execute each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More details on each concept listed below (in addition to a link to download the entire funnel!).
Get the entire funnel totally free????
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This basic (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each element.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.Samcart Shipping
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be true. That’s where the next part is available in.
3. Consumer Testimonials in 2019 and beyond … Customers are doubtful. Social proof is the best psychological weapon we have to persuade individuals.
There is a lot info out there that it is exceptionally challenging to understand which to trust.Samcart Shipping
Social proof gives us a simple escape … if countless people have already trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Assurance
If they have actually made it this far, it means they’re practically all set to buy. Now you just need that last small touch to make them buy …
And that’s what a rock-solid item guarantee is all about.Samcart Shipping
Testimonials have actually revealed that your product has actually worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product warranty.
There are a number of effective formats for guarantees:
30+ day cash back 110% cash back warranty.
Your consumer wants to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is easy, but so essential.
You need in fact to ask for their money and take it!
Here’s where your checkout kind is available in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not need.
Don’t want to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial offered you a summary of current finest practices. I hope you enjoyed it. In addition, it is very important to dispel the idea that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!