Funnels can be made complex … truly complicated, so complex that most people give up prior to they introduce their first genuine project. What if you could simplify this and put a sales funnel on a single page? Samcart Sandbox Test
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool concept, right?Samcart Sandbox Test
Well, it definitely caught on since Samcart is able to charge exceptionally high rates for this pledge:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the rate.
In fact, using Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Samcart Sandbox Test
A common way to do this is what’s known as the “AIDA” design:
Samcart Sandbox Test
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its ability to eliminate their discomfort or accomplish their preferred condition
Action: give them the opportunity to purchase
Most sales funnels extend these actions across multiple pages, procedures, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly carry out each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each concept listed below (as well as a link to download the entire funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has ended … But make sure you register, due to the fact that I have huge plans for funnel builders in the works soon!Samcart Sandbox Test
This easy (but effective) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each element.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice bad marketers out there currently.
Be specific with your headlines – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.Samcart Sandbox Test
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be real. That’s where the next component is available in.
3. Customer Reviews in 2019 and beyond … Clients are hesitant. Social evidence is the very best psychological weapon we need to convince people.
There is a lot information out there that it is incredibly tough to know which to trust.Samcart Sandbox Test
Social proof offers us an easy way out … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Guarantee
If they have actually made it this far, it means they’re practically prepared to buy. Now you just need that last tiny touch to make them buy …
Which’s what a rock-solid product guarantee is everything about.Samcart Sandbox Test
Reviews have revealed that your product has actually worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product guarantee.
There are a number of successful formats for guarantees:
30+ day cash back 110% money back guarantee.
Your consumer wishes to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is easy, however so crucial.
You require in fact to request for their cash and take it!
Here’s where your checkout type can be found in.
The primary goal of this action is making the process as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t wish to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you a summary of current best practices. I hope you enjoyed it. Additionally, it is necessary to resolve the concept that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!