Funnels can be complicated … actually complicated, so complex that many people give up before they release their very first real project. What if you could streamline this and put a sales funnel on a single page? Samcart Sales Page
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the ideal structure to convert cold traffic into customers …
Pretty cool idea, right?Samcart Sales Page
Well, it certainly caught on due to the fact that Samcart is able to charge incredibly high rates for this guarantee:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the price.
In fact, utilizing Cartflows and your preferred WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Samcart Sales Page
A typical way to do this is what’s referred to as the “AIDA” design:
Samcart Sales Page
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its capability to remove their pain or accomplish their wanted condition
Action: provide the opportunity to buy
Many sales funnels extend these actions across multiple pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More details on each concept below (in addition to a link to download the entire funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has actually ended … However make certain you register, due to the fact that I have big prepare for funnel builders in the works soon!Samcart Sales Page
This simple (but reliable) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each component.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there suffice bad online marketers out there already.
Specify with your headings – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.Samcart Sales Page
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be real. That’s where the next part can be found in.
3. Client Reviews in 2019 and beyond … Clients are skeptical. Social evidence is the very best psychological weapon we need to persuade people.
There is so much information out there that it is extremely tough to understand which to trust.Samcart Sales Page
Social proof offers us an easy escape … if countless people have actually already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Bold Warranty
If they have actually made it this far, it suggests they’re almost prepared to buy. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid item assurance is everything about.Samcart Sales Page
Testimonials have actually shown that your item has actually worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item guarantee.
There are numerous effective formats for service warranties:
30+ day refund 110% money back warranty.
Your customer wishes to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is easy, but so crucial.
You need really to ask for their money and take it!
Here’s where your checkout type is available in.
The primary goal of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide offered you a summary of existing best practices. I hope you enjoyed it. Moreover, it is necessary to dispel the idea that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!