Funnels can be made complex … really made complex, so complex that many people quit prior to they introduce their first genuine project. What if you could simplify this and put a sales funnel on a single page? Samcart Ryan Moran
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single websites with the best structure to transform cold traffic into customers …
Pretty cool concept, right?Samcart Ryan Moran
Well, it definitely caught on since Samcart has the ability to charge extremely high costs for this promise:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the cost.
In fact, using Cartflows and your favorite WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Samcart Ryan Moran
A typical way to do this is what’s referred to as the “AIDA” design:
Samcart Ryan Moran
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its capability to remove their pain or achieve their desired condition
Action: give them the chance to purchase
Most sales funnels extend these actions across several pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly perform each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More information on each concept below (along with a link to download the whole funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has actually expired … However make certain you sign up, due to the fact that I have huge prepare for funnel home builders in the works quickly!Samcart Ryan Moran
This easy (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each component.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there are enough crappy online marketers out there already.
Specify with your headings – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.Samcart Ryan Moran
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be real. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond … Customers are skeptical. Social evidence is the best psychological weapon we have to convince people.
There is so much information out there that it is exceptionally hard to understand which to trust.Samcart Ryan Moran
Social proof offers us a simple escape … if countless individuals have actually already trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Assurance
If they have actually made it this far, it implies they’re practically ready to purchase. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid item guarantee is all about.Samcart Ryan Moran
Reviews have revealed that your item has actually worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item warranty.
There are a number of effective formats for guarantees:
30+ day refund 110% money back warranty.
Your client wishes to be assured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is easy, however so essential.
You need really to ask for their cash and take it!
Here’s where your checkout form comes in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not need.
Do not want to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial provided you an introduction of existing best practices. I hope you enjoyed it. Furthermore, it’s important to resolve the idea that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!