Funnels can be made complex … actually made complex, so complex that many people give up prior to they release their first genuine project. What if you could streamline this and put a sales funnel on a single page? Samcart Revenue Report
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the best structure to transform cold traffic into clients …
Pretty cool concept, right?Samcart Revenue Report
Well, it definitely caught on because Samcart is able to charge incredibly high costs for this guarantee:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the rate.
In fact, using Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Samcart Revenue Report
A typical method to do this is what’s called the “AIDA” design:
Samcart Revenue Report
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its capability to remove their discomfort or attain their desired condition
Action: provide the chance to purchase
Many sales funnels extend these actions across numerous pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly execute each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More details on each concept below (as well as a link to download the entire funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has actually expired … But ensure you sign up, due to the fact that I have big prepare for funnel contractors in the works quickly!Samcart Revenue Report
This easy (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there suffice lousy online marketers out there already.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.Samcart Revenue Report
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be real. That’s where the next component comes in.
3. Customer Reviews in 2019 and beyond … Customers are hesitant. Social proof is the best mental weapon we have to persuade people.
There is a lot info out there that it is extremely tough to know which to trust.Samcart Revenue Report
Social proof offers us an easy escape … if countless individuals have actually already trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Vibrant Warranty
If they have actually made it this far, it suggests they’re almost ready to purchase. Now you just need that last small touch to make them buy …
Which’s what a rock-solid product guarantee is all about.Samcart Revenue Report
Testimonials have shown that your product has actually worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product assurance.
There are a number of successful formats for guarantees:
30+ day cash back 110% cash back warranty.
Your consumer wishes to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is easy, but so essential.
You need actually to request their money and take it!
Here’s where your checkout type can be found in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Do not wish to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial offered you an overview of current finest practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the idea that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!