Funnels can be complicated … actually made complex, so complicated that many people quit prior to they launch their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Pros And Cons
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right?Samcart Pros And Cons
Well, it certainly caught on because Samcart is able to charge incredibly high rates for this guarantee:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the price.
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Samcart Pros And Cons
A common method to do this is what’s called the “AIDA” model:
Samcart Pros And Cons
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its ability to remove their discomfort or accomplish their desired condition
Action: give them the opportunity to purchase
The majority of sales funnels extend these actions across several pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly perform each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More details on each concept listed below (along with a link to download the whole funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has expired … However make sure you sign up, because I have big plans for funnel contractors in the works soon!Samcart Pros And Cons
This simple (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each part.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there suffice crappy marketers out there already.
Specify with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.Samcart Pros And Cons
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next component can be found in.
3. Client Testimonials in 2019 and beyond … Consumers are skeptical. Social evidence is the best psychological weapon we need to encourage people.
There is so much information out there that it is incredibly challenging to understand which to trust.Samcart Pros And Cons
Social proof offers us a simple way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Assurance
If they’ve made it this far, it suggests they’re almost all set to buy. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.Samcart Pros And Cons
Reviews have actually revealed that your product has actually worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item assurance.
There are several effective formats for service warranties:
30+ day money back 110% refund assurance.
Your client wants to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is basic, but so crucial.
You require in fact to request for their cash and take it!
Here’s where your checkout kind can be found in.
The main objective of this step is making the process as easy as possible for your users.
Do not request for 40 data points that you do not require.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial provided you an introduction of current best practices. I hope you enjoyed it. In addition, it is very important to eliminate the concept that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!