Funnels can be made complex … actually made complex, so complicated that many people give up before they release their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Product Policy
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool idea, right?Samcart Product Policy
Well, it definitely caught on due to the fact that Samcart is able to charge exceptionally high costs for this guarantee:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.
In fact, using Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Samcart Product Policy
A common method to do this is what’s referred to as the “AIDA” design:
Samcart Product Policy
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its capability to remove their pain or accomplish their preferred condition
Action: provide the opportunity to buy
The majority of sales funnels extend these actions across numerous pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly execute each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More details on each concept listed below (in addition to a link to download the whole funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has expired … However make certain you register, since I have big prepare for funnel builders in the works quickly!Samcart Product Policy
This basic (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there are enough lousy online marketers out there currently.
Specify with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.Samcart Product Policy
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be real. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond … Clients are doubtful. Social evidence is the best mental weapon we need to encourage individuals.
There is a lot details out there that it is extremely hard to understand which to trust.Samcart Product Policy
Social proof offers us a simple way out … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Assurance
If they’ve made it this far, it indicates they’re practically ready to purchase. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid item guarantee is everything about.Samcart Product Policy
Reviews have actually revealed that your item has worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item warranty.
There are numerous successful formats for guarantees:
30+ day cash back 110% refund assurance.
Your consumer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is easy, but so essential.
You need actually to ask for their money and take it!
Here’s where your checkout form comes in.
The main objective of this step is making the process as simple as possible for your users.
Do not request for 40 data points that you do not need.
Do not want to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you a summary of present finest practices. I hope you enjoyed it. Furthermore, it is very important to dispel the idea that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!