Funnels can be complicated … actually made complex, so complicated that many people quit prior to they launch their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Pdf
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the best structure to transform cold traffic into consumers …
Pretty cool idea, right?Samcart Pdf
Well, it absolutely caught on due to the fact that Samcart has the ability to charge extremely high rates for this guarantee:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the cost.
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Samcart Pdf
A typical way to do this is what’s referred to as the “AIDA” design:
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its ability to eliminate their pain or achieve their desired condition
Action: give them the chance to buy
Most sales funnels extend these steps throughout multiple pages, processes, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More information on each principle listed below (along with a link to download the whole funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has actually expired … However make sure you sign up, since I have huge plans for funnel contractors in the works soon!Samcart Pdf
This basic (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there are enough crappy marketers out there currently.
Specify with your headings – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.Samcart Pdf
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be real. That’s where the next element is available in.
3. Client Reviews in 2019 and beyond … Clients are doubtful. Social proof is the very best mental weapon we need to persuade people.
There is a lot details out there that it is exceptionally hard to know which to trust.Samcart Pdf
Social evidence provides us an easy way out … if countless people have already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Warranty
If they’ve made it this far, it means they’re almost all set to buy. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid product guarantee is all about.Samcart Pdf
Testimonials have shown that your product has actually worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product guarantee.
There are a number of successful formats for warranties:
30+ day cash back 110% money back guarantee.
Your client wishes to be reassured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is easy, however so important.
You need in fact to request for their cash and take it!
Here’s where your checkout form comes in.
The primary goal of this action is making the process as easy as possible for your users.
Do not request for 40 information points that you do not require.
Do not want to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you an introduction of current best practices. I hope you enjoyed it. Moreover, it is necessary to resolve the idea that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!