Funnels can be made complex … really made complex, so complex that most people quit prior to they launch their first real project. What if you could streamline this and put a sales funnel on a single page? Samcart Paypal Upsell
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the best structure to convert cold traffic into customers …
Pretty cool concept, right?Samcart Paypal Upsell
Well, it certainly caught on because Samcart is able to charge very high costs for this promise:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the price.
In fact, using Cartflows and your favorite WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Samcart Paypal Upsell
A typical method to do this is what’s called the “AIDA” design:
Samcart Paypal Upsell
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its capability to eliminate their pain or achieve their preferred condition
Action: give them the chance to purchase
The majority of sales funnels extend these actions throughout several pages, processes, e-mails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly perform each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More information on each idea listed below (in addition to a link to download the entire funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has actually expired … However make certain you sign up, due to the fact that I have huge prepare for funnel builders in the works soon!Samcart Paypal Upsell
This basic (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each component.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there are enough bad online marketers out there already.
Be specific with your headings – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.Samcart Paypal Upsell
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be real. That’s where the next part can be found in.
3. Customer Testimonials in 2019 and beyond … Consumers are doubtful. Social evidence is the best psychological weapon we need to convince people.
There is so much info out there that it is exceptionally difficult to understand which to trust.Samcart Paypal Upsell
Social proof offers us an easy way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Assurance
If they have actually made it this far, it suggests they’re practically prepared to buy. Now you simply require that last small touch to make them buy …
And that’s what a rock-solid item guarantee is everything about.Samcart Paypal Upsell
Reviews have actually shown that your product has worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with a product warranty.
There are several successful formats for guarantees:
30+ day refund 110% cash back warranty.
Your customer wishes to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is basic, however so essential.
You need really to ask for their money and take it!
Here’s where your checkout type can be found in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not require.
Don’t want to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you an overview of present best practices. I hope you enjoyed it. Furthermore, it’s important to resolve the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!