Funnels can be complicated … really made complex, so complex that many people give up before they release their first real project. What if you could streamline this and put a sales funnel on a single page? Samcart Payment Plan
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the right structure to convert cold traffic into customers …
Pretty cool concept, right?Samcart Payment Plan
Well, it certainly caught on because Samcart is able to charge incredibly high prices for this pledge:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the cost.
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Samcart Payment Plan
A typical way to do this is what’s referred to as the “AIDA” model:
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In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its ability to eliminate their pain or accomplish their preferred condition
Action: give them the opportunity to purchase
Most sales funnels extend these actions across several pages, procedures, emails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly execute each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More details on each concept below (in addition to a link to download the whole funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has expired … However make sure you register, since I have huge plans for funnel builders in the works soon!Samcart Payment Plan
This easy (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there are enough bad online marketers out there currently.
Be specific with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.Samcart Payment Plan
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be true. That’s where the next element comes in.
3. Customer Reviews in 2019 and beyond … Customers are hesitant. Social proof is the very best mental weapon we need to encourage people.
There is so much information out there that it is incredibly tough to understand which to trust.Samcart Payment Plan
Social evidence offers us an easy way out … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Guarantee
If they have actually made it this far, it implies they’re nearly all set to purchase. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid item assurance is everything about.Samcart Payment Plan
Testimonials have revealed that your item has actually worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item guarantee.
There are a number of effective formats for service warranties:
30+ day refund 110% refund warranty.
Your consumer wants to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is easy, but so essential.
You need really to request for their cash and take it!
Here’s where your checkout kind comes in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t wish to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you an overview of present finest practices. I hope you enjoyed it. In addition, it’s important to resolve the concept that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!