Funnels can be made complex … really made complex, so complicated that most people give up before they introduce their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Payment Gateways
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single websites with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right?Samcart Payment Gateways
Well, it absolutely caught on because Samcart is able to charge exceptionally high prices for this promise:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the cost.
In fact, using Cartflows and your preferred WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Samcart Payment Gateways
A common way to do this is what’s known as the “AIDA” design:
Samcart Payment Gateways
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its capability to eliminate their discomfort or attain their wanted condition
Action: give them the chance to buy
A lot of sales funnels extend these actions across numerous pages, processes, emails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly carry out each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More information on each concept below (as well as a link to download the entire funnel!).
Get the entire funnel totally free????
The free One Page Funnel has actually ended … But make sure you register, because I have huge plans for funnel home builders in the works soon!Samcart Payment Gateways
This simple (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there are enough lousy online marketers out there currently.
Specify with your headings – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.Samcart Payment Gateways
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next element can be found in.
3. Consumer Reviews in 2019 and beyond … Customers are skeptical. Social proof is the very best psychological weapon we need to convince individuals.
There is a lot information out there that it is extremely hard to understand which to trust.Samcart Payment Gateways
Social evidence offers us a simple way out … if countless people have actually already trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Assurance
If they have actually made it this far, it means they’re nearly all set to purchase. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid item assurance is everything about.Samcart Payment Gateways
Reviews have actually shown that your item has actually worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item assurance.
There are several successful formats for warranties:
30+ day cash back 110% cash back guarantee.
Your client wants to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is simple, however so important.
You require actually to request their money and take it!
Here’s where your checkout form comes in.
The main goal of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not wish to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial offered you a summary of present best practices. I hope you enjoyed it. Furthermore, it is very important to dispel the concept that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!