Funnels can be complicated … truly complicated, so complicated that many people give up prior to they launch their first real project. What if you could streamline this and put a sales funnel on a single page? Samcart Pages
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the best structure to transform cold traffic into customers …
Pretty cool idea, right?Samcart Pages
Well, it absolutely caught on because Samcart has the ability to charge exceptionally high prices for this guarantee:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the rate.
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Samcart Pages
A typical way to do this is what’s referred to as the “AIDA” design:
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its ability to remove their discomfort or accomplish their desired condition
Action: give them the opportunity to buy
A lot of sales funnels extend these steps across several pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly execute each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More details on each idea listed below (along with a link to download the entire funnel!).
Get the entire funnel for free????
The free One Page Funnel has actually ended … However make sure you register, since I have huge prepare for funnel builders in the works quickly!Samcart Pages
This basic (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there are enough bad online marketers out there already.
Be specific with your headings – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.Samcart Pages
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be real. That’s where the next element comes in.
3. Customer Reviews in 2019 and beyond … Consumers are skeptical. Social proof is the best mental weapon we need to persuade individuals.
There is so much details out there that it is exceptionally difficult to understand which to trust.Samcart Pages
Social evidence gives us a simple way out … if countless people have actually already trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Bold Warranty
If they’ve made it this far, it means they’re practically ready to purchase. Now you just need that last small touch to make them buy …
Which’s what a rock-solid product guarantee is all about.Samcart Pages
Reviews have actually shown that your item has worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product guarantee.
There are numerous successful formats for service warranties:
30+ day money back 110% refund guarantee.
Your client wishes to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is simple, however so important.
You require in fact to request their cash and take it!
Here’s where your checkout form is available in.
The main objective of this step is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t want to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you an overview of current finest practices. I hope you enjoyed it. In addition, it is essential to eliminate the idea that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!