Funnels can be complicated … actually made complex, so complicated that many people give up prior to they launch their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Samcart Page
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?Samcart Page
Well, it certainly caught on because Samcart is able to charge extremely high prices for this guarantee:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Samcart Page
A common method to do this is what’s known as the “AIDA” model:
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its capability to remove their discomfort or attain their wanted condition
Action: provide the opportunity to purchase
Many sales funnels extend these actions throughout numerous pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each principle below (in addition to a link to download the whole funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has actually ended … However make certain you sign up, due to the fact that I have big prepare for funnel home builders in the works quickly!Samcart Page
This simple (however effective) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there suffice lousy online marketers out there already.
Be specific with your headings – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Samcart Page
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be true. That’s where the next element can be found in.
3. Consumer Reviews in 2019 and beyond … Customers are doubtful. Social proof is the very best mental weapon we need to persuade people.
There is so much information out there that it is incredibly difficult to understand which to trust.Samcart Page
Social proof offers us a simple way out … if countless people have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Warranty
If they have actually made it this far, it means they’re almost prepared to purchase. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid item guarantee is everything about.Samcart Page
Testimonials have actually revealed that your item has worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product guarantee.
There are a number of successful formats for service warranties:
30+ day money back 110% cash back assurance.
Your consumer wants to be reassured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is easy, however so essential.
You require really to request for their money and take it!
Here’s where your checkout kind comes in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t want to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you a summary of existing best practices. I hope you enjoyed it. In addition, it is necessary to resolve the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!