Funnels can be made complex … actually made complex, so complex that most people give up before they launch their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Optimizepress
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the best structure to transform cold traffic into customers …
Pretty cool concept, right?Samcart Optimizepress
Well, it certainly caught on due to the fact that Samcart is able to charge extremely high prices for this guarantee:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the cost.
In fact, using Cartflows and your preferred WordPress page builder (or perhaps just Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Samcart Optimizepress
A typical method to do this is what’s known as the “AIDA” model:
Samcart Optimizepress
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its capability to remove their discomfort or attain their wanted condition
Action: give them the opportunity to purchase
Most sales funnels extend these steps across multiple pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly execute each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More details on each principle listed below (as well as a link to download the whole funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has ended … But ensure you sign up, because I have huge plans for funnel contractors in the works soon!Samcart Optimizepress
This simple (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the remainder of the page.
Some suggestions:
Never ever lie … seriously – there are enough crappy online marketers out there already.
Specify with your headings – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.Samcart Optimizepress
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next element comes in.
3. Client Reviews in 2019 and beyond … Customers are doubtful. Social proof is the very best psychological weapon we need to encourage individuals.
There is a lot info out there that it is extremely tough to understand which to trust.Samcart Optimizepress
Social evidence gives us an easy escape … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Guarantee
If they’ve made it this far, it means they’re practically all set to buy. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid item warranty is all about.Samcart Optimizepress
Reviews have shown that your item has actually worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item warranty.
There are a number of successful formats for warranties:
30+ day cash back 110% cash back warranty.
Your consumer wants to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is basic, however so important.
You require actually to ask for their cash and take it!
Here’s where your checkout form is available in.
The main goal of this action is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Do not want to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial provided you an introduction of current finest practices. I hope you enjoyed it. In addition, it’s important to resolve the concept that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!
