Funnels can be made complex … truly made complex, so complicated that the majority of people quit prior to they launch their first genuine project. What if you could simplify this and put a sales funnel on a single page? Samcart One Page Funnel
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the best structure to convert cold traffic into clients …
Pretty cool concept, right?Samcart One Page Funnel
Well, it definitely caught on due to the fact that Samcart is able to charge very high prices for this pledge:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the price.
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Samcart One Page Funnel
A common way to do this is what’s known as the “AIDA” design:
Samcart One Page Funnel
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your product and its ability to remove their pain or attain their preferred condition
Action: give them the opportunity to buy
The majority of sales funnels extend these actions throughout multiple pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly carry out each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More details on each concept listed below (in addition to a link to download the entire funnel!).
Get the whole funnel totally free????
The free One Page Funnel has ended … However make certain you sign up, because I have huge plans for funnel home builders in the works quickly!Samcart One Page Funnel
This easy (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each part.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there are enough bad online marketers out there already.
Be specific with your headlines – do not simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.Samcart One Page Funnel
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be true. That’s where the next element is available in.
3. Client Testimonials in 2019 and beyond … Customers are hesitant. Social proof is the best psychological weapon we need to persuade individuals.
There is so much info out there that it is incredibly challenging to know which to trust.Samcart One Page Funnel
Social proof gives us a simple escape … if thousands of people have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Warranty
If they’ve made it this far, it indicates they’re almost prepared to purchase. Now you just require that last small touch to make them buy …
And that’s what a rock-solid item assurance is everything about.Samcart One Page Funnel
Testimonials have actually shown that your item has actually worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product warranty.
There are several effective formats for service warranties:
30+ day cash back 110% refund assurance.
Your client wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is simple, however so essential.
You require really to request for their cash and take it!
Here’s where your checkout type can be found in.
The main goal of this action is making the process as easy as possible for your users.
Do not request 40 information points that you do not need.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you an introduction of current best practices. I hope you enjoyed it. Furthermore, it is very important to dispel the concept that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!