Funnels can be complicated … truly made complex, so complicated that the majority of people quit prior to they release their very first real project. What if you could simplify this and put a sales funnel on a single page? Samcart One-page Formula
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?Samcart One-page Formula
Well, it absolutely caught on due to the fact that Samcart is able to charge exceptionally high prices for this pledge:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the rate.
In fact, using Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Samcart One-page Formula
A common way to do this is what’s referred to as the “AIDA” model:
Samcart One-page Formula
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its capability to eliminate their discomfort or achieve their preferred condition
Action: give them the chance to buy
The majority of sales funnels extend these steps across multiple pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly execute each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each concept below (as well as a link to download the whole funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has actually ended … But ensure you sign up, due to the fact that I have huge plans for funnel home builders in the works quickly!Samcart One-page Formula
This simple (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each component.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Some suggestions:
Never ever lie … seriously – there are enough bad marketers out there already.
Be specific with your headlines – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.Samcart One-page Formula
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be true. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond … Customers are doubtful. Social evidence is the best psychological weapon we need to persuade individuals.
There is so much details out there that it is extremely difficult to know which to trust.Samcart One-page Formula
Social evidence gives us an easy escape … if thousands of individuals have already trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Assurance
If they’ve made it this far, it indicates they’re nearly all set to buy. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid product warranty is everything about.Samcart One-page Formula
Reviews have actually revealed that your item has actually worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item assurance.
There are numerous successful formats for guarantees:
30+ day refund 110% refund assurance.
Your client wants to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is simple, however so important.
You need actually to ask for their cash and take it!
Here’s where your checkout kind is available in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you an overview of existing best practices. I hope you enjoyed it. Additionally, it’s important to dispel the idea that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!
