Funnels can be complicated … really made complex, so complex that the majority of people quit before they launch their first genuine project. What if you could simplify this and put a sales funnel on a single page? Samcart No Recurring
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool idea, right?Samcart No Recurring
Well, it certainly caught on since Samcart has the ability to charge exceptionally high rates for this guarantee:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the cost.
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Samcart No Recurring
A typical way to do this is what’s called the “AIDA” model:
Samcart No Recurring
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your product and its ability to eliminate their pain or achieve their preferred condition
Action: provide the opportunity to purchase
A lot of sales funnels extend these steps across multiple pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each concept below (in addition to a link to download the whole funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has actually expired … But ensure you register, due to the fact that I have big plans for funnel contractors in the works soon!Samcart No Recurring
This basic (however efficient) page structure includes all the components of the One Page Funnel. Let’s take a peek at each part.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there suffice crappy marketers out there already.
Be specific with your headlines – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.Samcart No Recurring
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be true. That’s where the next part can be found in.
3. Consumer Testimonials in 2019 and beyond … Customers are doubtful. Social evidence is the very best psychological weapon we have to persuade people.
There is a lot information out there that it is incredibly hard to understand which to trust.Samcart No Recurring
Social proof gives us an easy escape … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Bold Assurance
If they have actually made it this far, it indicates they’re nearly all set to purchase. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid product assurance is all about.Samcart No Recurring
Testimonials have actually shown that your item has worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item assurance.
There are several effective formats for service warranties:
30+ day cash back 110% cash back guarantee.
Your customer wishes to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is basic, but so crucial.
You require actually to request their cash and take it!
Here’s where your checkout kind is available in.
The primary goal of this action is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t wish to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you a summary of present best practices. I hope you enjoyed it. In addition, it is very important to eliminate the concept that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!