Funnels can be complicated … truly made complex, so complicated that many people quit before they release their very first real project. What if you could streamline this and put a sales funnel on a single page? Samcart News
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the best structure to convert cold traffic into customers …
Pretty cool concept, right?Samcart News
Well, it certainly caught on because Samcart is able to charge very high prices for this promise:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the cost.
In fact, using Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Samcart News
A typical way to do this is what’s referred to as the “AIDA” model:
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its ability to eliminate their discomfort or accomplish their preferred condition
Action: give them the opportunity to buy
A lot of sales funnels extend these actions throughout numerous pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More information on each idea below (as well as a link to download the whole funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has expired … However make sure you sign up, since I have big prepare for funnel builders in the works quickly!Samcart News
This basic (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there are enough lousy online marketers out there already.
Specify with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Samcart News
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be real. That’s where the next element is available in.
3. Client Testimonials in 2019 and beyond … Consumers are hesitant. Social proof is the best psychological weapon we have to encourage people.
There is so much info out there that it is extremely difficult to know which to trust.Samcart News
Social proof provides us an easy way out … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Warranty
If they’ve made it this far, it suggests they’re almost all set to buy. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid item assurance is all about.Samcart News
Reviews have actually shown that your product has worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product assurance.
There are numerous successful formats for warranties:
30+ day money back 110% refund assurance.
Your customer wants to be assured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is easy, but so essential.
You need in fact to request their cash and take it!
Here’s where your checkout kind is available in.
The primary goal of this action is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t want to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you an overview of existing finest practices. I hope you enjoyed it. In addition, it’s important to dispel the concept that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!