Funnels can be made complex … actually made complex, so complicated that most people quit before they release their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Samcart New Video Shows How I Made
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the right structure to convert cold traffic into clients …
Pretty cool idea, right?Samcart New Video Shows How I Made
Well, it absolutely caught on because Samcart is able to charge exceptionally high rates for this pledge:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the price.
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Samcart New Video Shows How I Made
A typical method to do this is what’s referred to as the “AIDA” design:
Samcart New Video Shows How I Made
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its ability to remove their discomfort or accomplish their wanted condition
Action: provide the chance to purchase
A lot of sales funnels extend these actions across multiple pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly perform each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each principle below (as well as a link to download the entire funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has actually expired … But make certain you sign up, since I have huge plans for funnel home builders in the works quickly!Samcart New Video Shows How I Made
This simple (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each element.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there are enough crappy online marketers out there already.
Be specific with your headlines – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.Samcart New Video Shows How I Made
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be true. That’s where the next part is available in.
3. Client Testimonials in 2019 and beyond … Clients are hesitant. Social evidence is the best mental weapon we have to convince individuals.
There is a lot information out there that it is extremely tough to understand which to trust.Samcart New Video Shows How I Made
Social proof offers us an easy escape … if countless individuals have currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Warranty
If they’ve made it this far, it suggests they’re practically all set to purchase. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid product warranty is everything about.Samcart New Video Shows How I Made
Testimonials have actually shown that your item has worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product assurance.
There are several successful formats for guarantees:
30+ day cash back 110% money back assurance.
Your customer wants to be reassured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is easy, but so crucial.
You require actually to ask for their cash and take it!
Here’s where your checkout form can be found in.
The primary objective of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not require.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you an overview of present best practices. I hope you enjoyed it. Furthermore, it is essential to resolve the idea that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!