Funnels can be complicated … really made complex, so complicated that the majority of people give up before they launch their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart New Video $9782
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?Samcart New Video $9782
Well, it certainly caught on because Samcart is able to charge exceptionally high rates for this guarantee:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the price.
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Samcart New Video $9782
A common method to do this is what’s referred to as the “AIDA” model:
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In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your item and its ability to eliminate their discomfort or attain their wanted condition
Action: give them the opportunity to purchase
Most sales funnels extend these steps across numerous pages, processes, emails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly perform each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each principle below (along with a link to download the whole funnel!).
Get the whole funnel totally free????
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This simple (but effective) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there suffice lousy marketers out there already.
Specify with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.Samcart New Video $9782
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next component is available in.
3. Client Reviews in 2019 and beyond … Clients are doubtful. Social evidence is the best psychological weapon we need to encourage people.
There is a lot details out there that it is incredibly hard to know which to trust.Samcart New Video $9782
Social proof offers us an easy way out … if countless people have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Guarantee
If they’ve made it this far, it means they’re almost prepared to buy. Now you just need that last small touch to make them buy …
Which’s what a rock-solid item assurance is all about.Samcart New Video $9782
Reviews have actually revealed that your product has actually worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item guarantee.
There are numerous successful formats for guarantees:
30+ day money back 110% money back assurance.
Your client wishes to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is simple, but so important.
You need in fact to request their money and take it!
Here’s where your checkout kind is available in.
The main objective of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not require.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you an introduction of existing finest practices. I hope you enjoyed it. Additionally, it is very important to eliminate the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!