Funnels can be made complex … actually made complex, so complicated that the majority of people quit prior to they introduce their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Mparticle
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the ideal structure to transform cold traffic into customers …
Pretty cool concept, right?Samcart Mparticle
Well, it absolutely caught on since Samcart is able to charge exceptionally high rates for this guarantee:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the rate.
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Samcart Mparticle
A common method to do this is what’s referred to as the “AIDA” design:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your product and its ability to eliminate their discomfort or attain their preferred condition
Action: provide the opportunity to buy
A lot of sales funnels extend these steps across multiple pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly carry out each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More information on each concept listed below (as well as a link to download the entire funnel!).
Get the whole funnel free of charge????
The complimentary One Page Funnel has actually ended … But ensure you sign up, due to the fact that I have huge prepare for funnel contractors in the works soon!Samcart Mparticle
This simple (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there are enough crappy marketers out there already.
Specify with your headings – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.Samcart Mparticle
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next part comes in.
3. Customer Reviews in 2019 and beyond … Consumers are doubtful. Social proof is the best psychological weapon we have to persuade people.
There is so much info out there that it is exceptionally challenging to understand which to trust.Samcart Mparticle
Social evidence gives us an easy escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Guarantee
If they have actually made it this far, it implies they’re nearly ready to buy. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid product assurance is everything about.Samcart Mparticle
Testimonials have actually shown that your product has worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product guarantee.
There are several effective formats for warranties:
30+ day cash back 110% refund guarantee.
Your consumer wants to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is basic, however so crucial.
You require really to request their cash and take it!
Here’s where your checkout kind is available in.
The main goal of this step is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Do not wish to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you an introduction of current finest practices. I hope you enjoyed it. Moreover, it’s important to dispel the concept that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!