Funnels can be made complex … really made complex, so complex that the majority of people give up prior to they introduce their very first real project. What if you could streamline this and put a sales funnel on a single page? Samcart Mobile
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right?Samcart Mobile
Well, it certainly caught on because Samcart has the ability to charge extremely high prices for this promise:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the cost.
In fact, utilizing Cartflows and your preferred WordPress page builder (and even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Samcart Mobile
A common way to do this is what’s called the “AIDA” model:
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its ability to remove their discomfort or attain their preferred condition
Action: give them the opportunity to buy
A lot of sales funnels extend these steps throughout multiple pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly carry out each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More information on each concept listed below (as well as a link to download the entire funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has expired … However make sure you register, due to the fact that I have huge plans for funnel home builders in the works soon!Samcart Mobile
This basic (but reliable) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there suffice crappy online marketers out there already.
Specify with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.Samcart Mobile
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next element comes in.
3. Client Reviews in 2019 and beyond … Clients are hesitant. Social evidence is the very best psychological weapon we need to encourage individuals.
There is so much info out there that it is exceptionally tough to understand which to trust.Samcart Mobile
Social proof gives us a simple way out … if thousands of people have already trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Bold Guarantee
If they’ve made it this far, it suggests they’re almost all set to purchase. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid product guarantee is everything about.Samcart Mobile
Reviews have shown that your product has worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product guarantee.
There are numerous successful formats for guarantees:
30+ day cash back 110% money back guarantee.
Your customer wants to be assured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is simple, however so important.
You require in fact to request for their money and take it!
Here’s where your checkout kind can be found in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you a summary of present best practices. I hope you enjoyed it. Moreover, it’s important to resolve the concept that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!