Funnels can be complicated … really complicated, so complex that most people give up before they release their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Memberpress
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single websites with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right?Samcart Memberpress
Well, it definitely caught on since Samcart is able to charge exceptionally high costs for this promise:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the cost.
In fact, using Cartflows and your preferred WordPress page builder (and even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Samcart Memberpress
A common method to do this is what’s known as the “AIDA” model:
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your item and its ability to remove their pain or accomplish their desired condition
Action: give them the chance to buy
The majority of sales funnels extend these actions throughout multiple pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly execute each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each idea listed below (as well as a link to download the whole funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has actually ended … However make sure you sign up, because I have huge prepare for funnel builders in the works soon!Samcart Memberpress
This basic (but effective) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each element.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there suffice lousy marketers out there currently.
Specify with your headings – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.Samcart Memberpress
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be real. That’s where the next part comes in.
3. Consumer Testimonials in 2019 and beyond … Consumers are doubtful. Social evidence is the very best mental weapon we have to persuade individuals.
There is a lot details out there that it is incredibly challenging to know which to trust.Samcart Memberpress
Social evidence offers us a simple escape … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Guarantee
If they’ve made it this far, it suggests they’re practically ready to purchase. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid item warranty is all about.Samcart Memberpress
Testimonials have shown that your item has actually worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item assurance.
There are numerous successful formats for warranties:
30+ day refund 110% cash back assurance.
Your client wants to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is easy, however so crucial.
You need actually to request for their money and take it!
Here’s where your checkout form is available in.
The main goal of this action is making the process as easy as possible for your users.
Do not request for 40 data points that you do not require.
Don’t want to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you a summary of current best practices. I hope you enjoyed it. In addition, it is essential to resolve the idea that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!