Funnels can be made complex … actually complicated, so complicated that many people give up before they launch their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Memberium
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single web page with the best structure to transform cold traffic into consumers …
Pretty cool concept, right?Samcart Memberium
Well, it definitely caught on since Samcart has the ability to charge extremely high costs for this promise:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the rate.
In fact, using Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Samcart Memberium
A common way to do this is what’s called the “AIDA” model:
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its capability to remove their discomfort or accomplish their preferred condition
Action: give them the chance to buy
The majority of sales funnels extend these steps throughout multiple pages, procedures, emails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly perform each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each concept below (as well as a link to download the entire funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually ended … But ensure you register, since I have huge plans for funnel contractors in the works quickly!Samcart Memberium
This simple (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there are enough lousy marketers out there currently.
Specify with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.Samcart Memberium
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be true. That’s where the next part comes in.
3. Customer Reviews in 2019 and beyond … Consumers are skeptical. Social evidence is the best psychological weapon we have to encourage individuals.
There is so much info out there that it is incredibly hard to understand which to trust.Samcart Memberium
Social evidence offers us an easy escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Guarantee
If they have actually made it this far, it means they’re nearly ready to buy. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid item warranty is all about.Samcart Memberium
Reviews have shown that your item has worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item warranty.
There are numerous successful formats for warranties:
30+ day money back 110% cash back assurance.
Your client wants to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is basic, however so important.
You need actually to request for their money and take it!
Here’s where your checkout form is available in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you an overview of present finest practices. I hope you enjoyed it. In addition, it is very important to eliminate the concept that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!