Funnels can be made complex … truly complicated, so complicated that the majority of people give up prior to they release their very first real project. What if you could streamline this and put a sales funnel on a single page? Samcart Masked Domain
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?Samcart Masked Domain
Well, it certainly caught on due to the fact that Samcart has the ability to charge extremely high rates for this promise:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the rate.
In fact, utilizing Cartflows and your preferred WordPress page builder (and even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Samcart Masked Domain
A typical method to do this is what’s called the “AIDA” model:
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In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its ability to eliminate their pain or accomplish their wanted condition
Action: give them the opportunity to purchase
Many sales funnels extend these steps throughout numerous pages, procedures, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly execute each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More information on each idea listed below (as well as a link to download the entire funnel!).
Get the entire funnel free of charge????
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This basic (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there suffice bad marketers out there currently.
Be specific with your headings – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.Samcart Masked Domain
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be real. That’s where the next component comes in.
3. Client Testimonials in 2019 and beyond … Clients are doubtful. Social evidence is the best psychological weapon we have to encourage individuals.
There is so much info out there that it is exceptionally tough to understand which to trust.Samcart Masked Domain
Social evidence gives us a simple way out … if countless people have currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Guarantee
If they have actually made it this far, it implies they’re nearly ready to purchase. Now you just require that last small touch to make them buy …
Which’s what a rock-solid product warranty is everything about.Samcart Masked Domain
Testimonials have actually revealed that your item has actually worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with an item assurance.
There are several effective formats for warranties:
30+ day refund 110% cash back assurance.
Your customer wants to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is simple, however so essential.
You need really to request their cash and take it!
Here’s where your checkout type is available in.
The primary goal of this action is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial offered you a summary of current best practices. I hope you enjoyed it. Additionally, it is necessary to eliminate the concept that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!