Funnels can be complicated … actually complicated, so complicated that many people give up prior to they release their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Mailchimp
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single websites with the right structure to transform cold traffic into clients …
Pretty cool concept, right?Samcart Mailchimp
Well, it absolutely caught on due to the fact that Samcart has the ability to charge exceptionally high costs for this pledge:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the rate.
In fact, utilizing Cartflows and your preferred WordPress page builder (or even just Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Samcart Mailchimp
A typical way to do this is what’s called the “AIDA” model:
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its capability to eliminate their pain or achieve their preferred condition
Action: give them the opportunity to purchase
Most sales funnels extend these steps throughout multiple pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly execute each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More details on each idea listed below (along with a link to download the whole funnel!).
Get the whole funnel free of charge????
The complimentary One Page Funnel has ended … But make sure you register, because I have big plans for funnel home builders in the works soon!Samcart Mailchimp
This simple (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each element.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there are enough bad marketers out there already.
Specify with your headlines – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.Samcart Mailchimp
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be true. That’s where the next part is available in.
3. Client Testimonials in 2019 and beyond … Customers are hesitant. Social evidence is the very best mental weapon we have to encourage people.
There is so much info out there that it is extremely difficult to understand which to trust.Samcart Mailchimp
Social proof offers us a simple way out … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Assurance
If they’ve made it this far, it means they’re almost prepared to buy. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid product warranty is all about.Samcart Mailchimp
Reviews have revealed that your product has actually worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item guarantee.
There are numerous successful formats for service warranties:
30+ day cash back 110% refund guarantee.
Your customer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is simple, but so important.
You need in fact to request for their cash and take it!
Here’s where your checkout form can be found in.
The main objective of this action is making the process as simple as possible for your users.
Do not request 40 information points that you do not need.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you a summary of current finest practices. I hope you enjoyed it. Moreover, it’s important to resolve the concept that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!