Funnels can be made complex … actually complicated, so complicated that many people quit before they launch their first real project. What if you could streamline this and put a sales funnel on a single page? Samcart Logo Transparent
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the right structure to convert cold traffic into customers …
Pretty cool concept, right?Samcart Logo Transparent
Well, it certainly caught on because Samcart is able to charge very high costs for this pledge:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the price.
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Samcart Logo Transparent
A typical way to do this is what’s known as the “AIDA” model:
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In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its capability to eliminate their discomfort or attain their preferred condition
Action: give them the opportunity to buy
Most sales funnels extend these steps throughout numerous pages, processes, emails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly carry out each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More details on each idea listed below (along with a link to download the whole funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has actually expired … But make sure you register, because I have big plans for funnel home builders in the works soon!Samcart Logo Transparent
This easy (but effective) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there suffice bad marketers out there already.
Specify with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.Samcart Logo Transparent
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be true. That’s where the next component can be found in.
3. Consumer Reviews in 2019 and beyond … Clients are hesitant. Social evidence is the best mental weapon we have to convince people.
There is so much details out there that it is exceptionally tough to know which to trust.Samcart Logo Transparent
Social evidence gives us an easy escape … if thousands of individuals have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Guarantee
If they’ve made it this far, it suggests they’re almost all set to purchase. Now you simply need that last tiny touch to make them purchase …
Which’s what a rock-solid product assurance is all about.Samcart Logo Transparent
Testimonials have shown that your product has worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item guarantee.
There are a number of effective formats for warranties:
30+ day cash back 110% refund warranty.
Your consumer wants to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is basic, however so important.
You need in fact to request for their money and take it!
Here’s where your checkout kind can be found in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you an introduction of current best practices. I hope you enjoyed it. Moreover, it is very important to dispel the concept that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!