Funnels can be complicated … truly made complex, so complicated that most people give up before they release their first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Llc
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single web page with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?Samcart Llc
Well, it certainly caught on since Samcart has the ability to charge very high rates for this guarantee:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the cost.
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Samcart Llc
A common method to do this is what’s called the “AIDA” model:
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its ability to remove their discomfort or accomplish their desired condition
Action: provide the opportunity to purchase
A lot of sales funnels extend these steps across numerous pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More details on each idea below (along with a link to download the whole funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has ended … But make sure you register, since I have huge prepare for funnel contractors in the works soon!Samcart Llc
This easy (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each element.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there suffice crappy marketers out there already.
Be specific with your headings – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.Samcart Llc
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next component comes in.
3. Consumer Testimonials in 2019 and beyond … Consumers are hesitant. Social proof is the best psychological weapon we have to encourage people.
There is so much details out there that it is incredibly challenging to understand which to trust.Samcart Llc
Social evidence gives us an easy way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Warranty
If they’ve made it this far, it indicates they’re practically prepared to purchase. Now you just need that last small touch to make them buy …
And that’s what a rock-solid product guarantee is all about.Samcart Llc
Testimonials have actually revealed that your item has actually worked for others … but your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product warranty.
There are a number of successful formats for service warranties:
30+ day refund 110% money back guarantee.
Your consumer wishes to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is basic, but so essential.
You need actually to ask for their cash and take it!
Here’s where your checkout type is available in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide offered you a summary of present best practices. I hope you enjoyed it. Moreover, it is very important to resolve the concept that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!