Funnels can be made complex … really complicated, so complex that most people give up before they introduce their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart List Of Zapier Integrations
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the right structure to convert cold traffic into clients …
Pretty cool concept, right?Samcart List Of Zapier Integrations
Well, it definitely caught on since Samcart is able to charge extremely high rates for this guarantee:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the rate.
In fact, using Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Samcart List Of Zapier Integrations
A typical way to do this is what’s called the “AIDA” design:
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In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your item and its capability to eliminate their pain or accomplish their desired condition
Action: give them the opportunity to buy
Many sales funnels extend these actions throughout multiple pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly perform each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More information on each principle below (as well as a link to download the entire funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has actually expired … But make sure you sign up, due to the fact that I have huge plans for funnel contractors in the works quickly!Samcart List Of Zapier Integrations
This simple (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there suffice bad online marketers out there currently.
Specify with your headings – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.Samcart List Of Zapier Integrations
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be true. That’s where the next part comes in.
3. Client Testimonials in 2019 and beyond … Consumers are hesitant. Social proof is the best mental weapon we have to persuade individuals.
There is so much information out there that it is incredibly tough to know which to trust.Samcart List Of Zapier Integrations
Social evidence offers us a simple escape … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Warranty
If they have actually made it this far, it suggests they’re almost ready to buy. Now you just need that last small touch to make them buy …
Which’s what a rock-solid product assurance is everything about.Samcart List Of Zapier Integrations
Testimonials have actually revealed that your item has actually worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product assurance.
There are several effective formats for warranties:
30+ day refund 110% cash back warranty.
Your customer wants to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, but so essential.
You need in fact to ask for their money and take it!
Here’s where your checkout form can be found in.
The primary objective of this action is making the process as simple as possible for your users.
Do not request for 40 data points that you do not need.
Do not wish to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you an overview of existing best practices. I hope you enjoyed it. In addition, it is essential to eliminate the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!