Funnels can be complicated … really complicated, so complex that many people give up before they launch their first real campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Linkedin
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single websites with the right structure to transform cold traffic into clients …
Pretty cool concept, right?Samcart Linkedin
Well, it definitely caught on since Samcart has the ability to charge incredibly high costs for this guarantee:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the cost.
In fact, using Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Samcart Linkedin
A common method to do this is what’s referred to as the “AIDA” design:
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its ability to remove their pain or attain their desired condition
Action: give them the chance to purchase
Many sales funnels extend these actions across numerous pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More information on each idea listed below (as well as a link to download the entire funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has actually ended … But make certain you sign up, because I have big prepare for funnel contractors in the works soon!Samcart Linkedin
This easy (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there suffice bad online marketers out there currently.
Be specific with your headlines – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.Samcart Linkedin
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be true. That’s where the next part can be found in.
3. Client Testimonials in 2019 and beyond … Consumers are skeptical. Social proof is the very best mental weapon we have to persuade individuals.
There is so much details out there that it is exceptionally hard to understand which to trust.Samcart Linkedin
Social proof provides us a simple escape … if thousands of people have currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Guarantee
If they have actually made it this far, it means they’re practically all set to buy. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid product warranty is everything about.Samcart Linkedin
Reviews have actually revealed that your product has worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product warranty.
There are a number of effective formats for service warranties:
30+ day cash back 110% money back warranty.
Your client wants to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is easy, but so crucial.
You need really to request for their cash and take it!
Here’s where your checkout form comes in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not require.
Don’t wish to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you a summary of present best practices. I hope you enjoyed it. Moreover, it is very important to eliminate the concept that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!