Funnels can be made complex … actually made complex, so complicated that the majority of people quit prior to they launch their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Samcart Learndash
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single websites with the best structure to transform cold traffic into customers …
Pretty cool idea, right?Samcart Learndash
Well, it definitely caught on because Samcart has the ability to charge extremely high prices for this pledge:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the rate.
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Samcart Learndash
A common method to do this is what’s called the “AIDA” design:
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its capability to remove their discomfort or achieve their desired condition
Action: give them the chance to buy
Most sales funnels extend these actions throughout numerous pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly execute each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More information on each principle below (in addition to a link to download the whole funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has ended … However make certain you register, since I have huge prepare for funnel home builders in the works soon!Samcart Learndash
This easy (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there suffice bad marketers out there currently.
Specify with your headings – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Samcart Learndash
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be true. That’s where the next part comes in.
3. Client Testimonials in 2019 and beyond … Consumers are hesitant. Social proof is the best mental weapon we have to encourage people.
There is a lot info out there that it is extremely hard to know which to trust.Samcart Learndash
Social evidence gives us a simple way out … if countless people have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Guarantee
If they’ve made it this far, it suggests they’re practically all set to purchase. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid product guarantee is everything about.Samcart Learndash
Reviews have revealed that your product has actually worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item assurance.
There are a number of effective formats for warranties:
30+ day money back 110% money back guarantee.
Your consumer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is easy, however so important.
You need actually to request for their money and take it!
Here’s where your checkout kind can be found in.
The primary objective of this step is making the process as easy as possible for your users.
Do not request for 40 information points that you do not need.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide provided you an overview of existing finest practices. I hope you enjoyed it. Additionally, it is necessary to eliminate the concept that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!