Funnels can be complicated … really made complex, so complex that the majority of people give up prior to they launch their first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Layaway
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool concept, right?Samcart Layaway
Well, it absolutely caught on due to the fact that Samcart is able to charge very high prices for this guarantee:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the price.
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Samcart Layaway
A common method to do this is what’s known as the “AIDA” model:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its ability to eliminate their discomfort or achieve their preferred condition
Action: provide the chance to buy
Many sales funnels extend these steps throughout several pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More information on each principle below (in addition to a link to download the entire funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has actually ended … However ensure you sign up, because I have huge prepare for funnel builders in the works quickly!Samcart Layaway
This easy (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each part.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there suffice crappy marketers out there already.
Be specific with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.Samcart Layaway
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond … Customers are doubtful. Social proof is the best mental weapon we have to persuade individuals.
There is so much details out there that it is exceptionally challenging to understand which to trust.Samcart Layaway
Social evidence gives us an easy escape … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they have actually made it this far, it means they’re almost ready to buy. Now you simply need that last small touch to make them buy …
And that’s what a rock-solid product guarantee is everything about.Samcart Layaway
Reviews have shown that your product has worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product assurance.
There are several effective formats for service warranties:
30+ day refund 110% refund guarantee.
Your consumer wishes to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is easy, but so essential.
You need in fact to request their cash and take it!
Here’s where your checkout kind can be found in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not require.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you an introduction of current best practices. I hope you enjoyed it. In addition, it’s important to resolve the concept that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!